BrandEquity

Ted Selame

Ted Selame, the late President and CEO, was responsible for new business development and client management at BrandEquity. As a leader in the branding business for over 25 years, Ted oversaw all aspects of BrandEquity including corporate identity, name development, strategic planning, package design, and retail store design. His experience in all industries ranged from health care to consumer brands to financial services. He was frequently quoted in business and professional publications.