BrandEquity

History

BrandEquity was founded as Selame Design in 1960 by Joe and Elinor Selame. In 1968, Selame Design moved to its current location, the historic Curtis House overlooking the Charles River on Washington Street in Newton Lower Falls—mile 16 of the famed Boston Marathon. The firm was renamed BrandEquity in 1995 to reflect its commitment to creating enduring brands for its clients.

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