BrandEquity creates original brand names, identity programs, and packaging systems. We help companies achieve a competitive advantage through the integration of market research, strategic marketing and design.
BrandEquity understands that a brand is a vital company asset that yields its best value when it's developed and managed strategically. We use a systematic approach to analyze a company's position in the marketplace, differentiate it from the competition, and create new visual and verbal expressions that reflect its brand essence.