News | BrandEquity

September 2011
BrandEquity develops new name for CSN Stores. The Boston Business Journal has a brief article about the news and NECN has an interview with CSN Stores co-founder Steve Conine.
August 2011
Naming Challenges: When and Why to Consider a Brand Makeover from Becker's Hospital Review.
July 2011
HealthLeaders magazine talks about the merger that formed St. Peter's Health Partners and how research influenced the branding.
June 2011
BrandEquity client, St. Peter's Health Partners announces their new name and symbol. Among the news coverage is a video from Channel 13 in Albany, an article at timesunion.com and a Q&A detailing the system identity.
April 2011
Two great articles celebrating the life of BrandEquity's co-founder Joe Selame, one in the New York Times and one in the Boston Globe.
January 2011
UniFirst CEO appears on the television show 'Undercover Boss.'
May 2010
HistoryMiami launches their new name. Here are some photos from the unveiling.
Firedog relaunches their brand. Visit their new website: Firedog.com
November 2009
Ted Selame writes a branding article about credit unions for Smart Solutions Magazine.
June 2009
Aviv Centers for Living unveils their new name and identity.
May 2009
United Hebrew launches their new identity.
February 2009
Boston.com talks about the rebranding of Sharon Credit Union.
Also, a mention on Banker & Tradesman.
October 2008
Retailing Today magazine article about retail branding.
August 2008
CPG Matters has branding articles by Elinor and Ted Selame.
May 2008
Hartford Business.com article about naming credit unions.
The Worcester Business Journal writes about the challenges of naming banks.
April 2008
The Credit Union Times article about naming 360 Federal Credit Union.
January 2008
Retail Merchandiser magazine article about retail branding.
December 2007
Play Meter Magazine article about naming the home furnishing superstore, SuitePlay.
November 2007
American Banker article about naming Avidia Bank.
October 2007
The Worcester Telegram & Gazette talks about a new name and identity created for the merger of two 138-year-old banks.
In Business Las Vegas talks with Ted Selame about naming.
September 2007
New identity and website design for Atrius Health.
August 2007
New name and identity created for "fun home furnishings"
superstore, Suiteplay.
Gotuit launches new identity and website.
March 2007
The Boston Globe talks about naming Atrius Health.
VARBusiness talks about naming OnForce.
February 2007
BrandEquity.com is relaunched.
January 2007
Graceworks Lutheran Services launches new website.
November 2006
FundRaising Success talks about branding.
October 2006
Circuit City launches Firedog. Click here for Boston.com article.
March 2005
Click here to watch video of BrandEquity on Ch 5 in Boston's
daily news show Chronicle.
May 2003
A Boston Business Journal article about naming
HarborOne Credit Union.
April 2002
What's in a name? is an article about naming OneUnited Bank.