News | BrandEquity

November 2009
Ted Selame writes a branding article about credit unions for Smart Solutions Magazine.
September 2009
Elderhostel launches their new name: Exploritas.

Read a message from the president of Exploritas talking about
the launch of their new name. Also, boston.com does a business
news update story on the rebranding. You may also download
a PDF of the press release.
June 2009
Aviv Centers for Living unveils their new name and identity.
May 2009
United Hebrew launches their new identity.
February 2009
Boston.com talks about the rebranding of Sharon Credit Union.
Also, a mention on Banker & Tradesman.
October 2008
Retailing Today magazine article about retail branding.
August 2008
CPG Matters has branding articles by Elinor and Ted Selame.
May 2008
Hartford Business.com article about naming credit unions.
The Worcester Business Journal writes about the challenges of naming banks.
April 2008
The Credit Union Times article about naming 360 Federal Credit Union.
January 2008
Retail Merchandiser magazine article about retail branding.
December 2007
Play Meter Magazine article about naming the home furnishing superstore, SuitePlay.
November 2007
American Banker article about naming Avidia Bank.
October 2007
The Worcester Telegram & Gazette talks about a new name and identity created for the merger of two 138-year-old banks.
In Business Las Vegas talks with Ted Selame about naming.
September 2007
New identity and website design for Atrius Health.
August 2007
New name and identity created for "fun home furnishings"
superstore, Suiteplay.
Gotuit launches new identity and website.
March 2007
The Boston Globe talks about naming Atrius Health.
VARBusiness talks about naming OnForce.
February 2007
BrandEquity.com is relaunched.
January 2007
Graceworks Lutheran Services launches new website.
November 2006
FundRaising Success talks about branding.
October 2006
Circuit City launches Firedog. Click here for Boston.com article.
March 2005
Click here to watch video of BrandEquity on Ch 5 in Boston's
daily news show Chronicle.
May 2003
A Boston Business Journal article about naming
HarborOne Credit Union.
April 2002
What's in a name? is an article about naming OneUnited Bank.