News | BrandEquity

June 2018
Goodwill® Celebrates 50-Year Anniversary of "Smiling G" Logo: Iconic logo holds hidden meaning
September 2016
Benny’s Rebrands - Part of 65th Anniversary Celebration Auto Laundry News
May/June 2016
Making Your Organization Brand-New LeadingAge Magazine
March 2016
The fastest-growing retailer isn't a household name CNBC
April 2015
Online discounter nomorerack.com rebrands itself with a new name, Choxi, and fresh design. "This rebranding effort marks an important milestone..."
January 2015
A marketing Success Story from Car Wash International Magazine
April 2014
Hospice and Palliative Care News Article about: Good Shepherd Community Care Rebranding
November 2013
American Express, OPEN forum, Interviews CEO, Ted Selame: Are You Ready For A Brand Spinoff?
September 2013
As seen in Marketing Healthcare Today: Rebranding of Greenville Health System
May 2013
Becker's Hospital Review: Bringing a house of brands under one roof: Greenville Health System Case Study
April 2012
Inc. Magazine talks about Wayfair's rebranding by BrandEquity and their "Road to $1 Billion."
September 2011
BrandEquity develops new name for CSN Stores. The Boston Business Journal has a brief article about the news and NECN has an interview with CSN Stores co-founder Steve Conine.
August 2011
Naming Challenges: When and Why to Consider a Brand Makeover from Becker's Hospital Review.
July 2011
HealthLeaders magazine talks about the merger that formed St. Peter's Health Partners and how research influenced the branding.
April 2011
Two great articles celebrating the life of BrandEquity's co-founder Joe Selame, one in the New York Times and one in the Boston Globe.
May 2010
HistoryMiami launches their new name. Here are some photos from the unveiling.
November 2009
Ted Selame writes a branding article about credit unions for Smart Solutions Magazine.
February 2009
Boston.com talks about the rebranding of Sharon Credit Union.
October 2008
Retailing Today magazine article about retail branding.
August 2008
CPG Matters has branding articles by Elinor and Ted Selame.
May 2008
Hartford Business.com article about naming credit unions.
The Worcester Business Journal writes about the challenges of naming banks.
January 2008
Retail Merchandiser magazine article about retail branding.
November 2007
American Banker article about naming Avidia Bank.
October 2007
The Worcester Telegram & Gazette talks about a new name and identity created for the merger of two 138-year-old banks.
March 2007
The Boston Globe talks about naming Atrius Health.
January 2007
Graceworks Lutheran Services launches new website.
November 2006
FundRaising Success talks about branding.
March 2005
Click here to watch video of BrandEquity on Ch 5 in Boston's daily news show Chronicle.
May 2003
A Boston Business Journal article about naming HarborOne Credit Union.
April 2002
What's in a name? is an article about naming OneUnited Bank.